Module
Market research involves the systematic gathering, analysis, and interpretation of data related to a specific market, enabling businesses to understand consumer preferences, behaviors, and trends. It encompasses various methods such as surveys, focus groups, and data analytics to collect quantitative and qualitative insights. Market research helps businesses identify market opportunities, assess competition, and evaluate demand for products or services. It plays a crucial role in product development, pricing strategies, and marketing campaigns by providing actionable intelligence that supports informed decision-making. Continuous market research allows businesses to stay responsive to changing market dynamics and maintain a competitive edge in their industry.
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